Designing a Brand, Building a Product
Lamis came to fruition when the following observations were made in Doha:
• 1/3 women visit a salon twice a month
• Many salons have long wait times
• Qatar has a 93% Internet penetration rate
Connecting with women in the region, I researched the landscape, goals, and behaviors of a cross section of women in Qatar. These women represented a mostly local, Arab demographic. Relying on questionnaires and video interviews, common experiences and pain points were highlighted.
Designing the Brand, Building User Experience, & Interaction
Naming, visual identity design, wire framing, and prototyping for web and mobile was secured over the span of four months. A full brand along with a scoped out user experience and interface was shipped to developers in Lebanon to bring to life.