Product | Branding, UI, UX
Lamis came to fruition when the following observations were made in Doha:
• 1/3 women visit a salon twice a month
• Many salons have long wait times
• Qatar has a 93% Internet penetration rate
Connecting with women in the region, I researched the landscape, goals, and behaviors of a cross section of women in Qatar. These women represented a mostly local, Arab demographic. Relying on questionnaires and video interviews, common experiences and pain points were highlighted.
DEFINING THE BRAND, UX, AND UI
Naming, visual identity design, wire framing, and prototyping for web and mobile was secured over the span of four months. A full brand along with a scoped out user experience and interface was shipped to developers in Lebanon to bring to life.