ZOCDOC REBRAND

Clio Award Winner | 2016

Zocdoc is designed to solve patient problems. Given the start-up's growth, the brand was in need of a stronger point of view. With Power to the Patient as our rallying call, we teamed with Wolff Olins to create a design system that was people friendly and interactive..

Previous Brand Visuals

MEET ZEE—THE FACE OF HEALTHCARE

A library of expressions were designed for added flexibility in the identity system. These expressions were animated in the booking flow as appointments loaded, communicating the patient journey.

COLLATERAL 

PRODUCT AND WEB

THE DIGITAL HEALTHCARE MARKET PLACE

Creating value not just for patients but providers and larger health systems is an important part of the Zocdoc equation. Teaming with the VP of Marketing we set out to create B2B experiences that highlighted the value and tiers of offering.

Zocdoc Provider Tour Faris Habayeb

EXPLORING A NEW LANGUAGE

THE FINAL DIRECTION

After setting the standard for our illustration style, I worked with an outside agency to animate a video that explained how Zocdoc works.

OUR STYLE IS CONVERSATIONAL, IDIOSYNCRATIC, AND SMILE-INDUCING

CRM