Branding | Packaging, Copywriting
KLYR was born from a quest to create a silver rum that's smooth from start to finish. American, it's distilled 12 times and filtered 18. Low in calories, it reimagines the spirit as an alternative to vodka or tequila.
live in the klyr
A rallying, 90's inspired aesthetic with a community-led campaign that refreshes everything we knew about rum.
The brand owns black, white, and mineral hues, fearless in its embrace for the simple, natural, and unadulterated.