CREATIVE | ART DIRECTOR

EDUCATION

 

Columbia University, December 2014, New York, NY

Negotiation & Conflict Resolution, M.S.

 

Purdue University, May 2008, West Lafayette, IN

Visual Communications Design, Professional Writing & Publishing, B.A. 

LANGUAGES

 

  • Fluent in Arabic

  • Acquainted in French

 

SOFTWARE SKILLS

 

MAC/PC, Adobe Creative Suite, MailChimp, Facebook, Twitter, Snapchat, Drupal, Litmus, Keynote, Microsoft Office, JIRA, Confluence

 

ASSOCIATIONS

 

AIGA NY, Type Directors Club

NOTEWORTHY

 

  • DTC Perspective Award | Shortlist | Disease Education | Social/Digital, 2018

  • Shorty Awards | Winner | Health & Wellness | Social/Digital 2017

  • Clio Awards | Bronze | Brand Design | Product/Service 2016 

 

EXPERIENCE

Senior Art Director, Multiple Myeloma Business

Evoke Health, New York, NY | January 2017 - Present

  • Partner with copywriter to deliver cross-channel creative

  • Develop stylistic direction for videos, campaigns, websites, & patient starter kits

  • Prepare & present branded and unbranded creative to client

  • Concept campaign ideas for pitches & client presentations

Senior Designer, Technology

Zocdoc, New York, NY | July 2015 - January 2017

 

  • Collaborate with team to deliver best-in-class patient centered design

  • Test & design marketing emails based on subscriber data & perceptions

  • Team with Creative Director to concept, plan, & launch campaigns

  • Copywriting for email marketing & social channels 

Senior Designer, Strategic Communications
Columbia University, New York, NY | July 2009 - July 2015

 

  • Creative direction for student-facing public health initiatives

  • Lead design team from concept through production

  • Develop visual systems for websites, video, print, & social media

  • Art direct photo shoots & videos for public services announcements

  • Design interfaces for desktop & mobile apps

  • Increased sales of dining plans by 17% with launch of new campaign

 

Promoted from Designer effective January 2012

 

  • Prepared wire frames for website redesign & mobile apps

  • Managed & supported University identity standards for 14 departments

  • Ensured timely & full execution of marketing projects

  • Worked with production team to maintain high caliber of printed materials  

 

Contributor

Kalimat Magazine, New York, NY | November 2011 - June 2015
 

  • Contribute articles, cover art, & graphics on a variety of editorial topics: music, design, food, & media, spanning the Arab world

 

Freelance Art Director

West Lafayette, IN, New York, NY | December 2006 - Present
 

  • Brand consulting & visual identity design for agencies & start-ups

  • Copywriting for social, email marketing, websites, & brand taglines

  • Web design, icon design, & UX wire framing

 

Creative

Girvin INC., New York, NY | October 2008 - May 2009

 

  • Executed print collateral from initiation to production: packaging, brochures, & catalogs for hospitality, luxury, & beauty clients

  • Establish brand & style guidelines for a variety of clients 

  • Teamed with Art Director & designers to execute graphics & campaigns

     

Graphic Designer

Ogilvy PR Worldwide, New York, NY | May 2008 - October 2008

 

  • Designed graphics for social, events, & new business

  • Delivered creative for T.J. Maxx & Food Network

  • Generate creative ideas for existing accounts & pitch new business

 

Design Associate

Purdue University Press, West Lafayette, IN | December 2006 - May 2008

 

  • Designed book covers & promotional materials

  • Worked with Directors to unveil designs to authors

  • Redesigned website & assisted with content migration

  • Researched lettering, type, & glyphs for cover art & page layout