ASSOCIATE CREATIVE DIRECTOR | art

EDUCATION

 

Columbia University, December 2014, New York, NY

Negotiation & Conflict Resolution, M.S.

 

Purdue University, May 2008, West Lafayette, IN

Visual Communications Design, Professional Writing & Publishing, B.A. 

LANGUAGES

 

  • Fluent in Arabic

  • Acquainted in French

 

SOFTWARE SKILLS

 

MAC/PC, Sketch, XD, InDesign, Illustrator, Photoshop, Office, Slack, Teams, Squarspace, Wix

 

ASSOCIATIONS

 

AIGA NY, Type Directors Club

NOTEWORTHY

 

  • DTC Perspective Award | Disease Education | Digital, 2018

  • Shorty Awards | Health & Wellness | Social 2017

  • Clio Awards | Brand Design | Product/Service 2016 

 

EXPERIENCE

Group Art Supervisor, Advertising & Marketing

Havas, New York, NY | August 2018 - Present

  • Represent agency at client meetings

  • Bring strategic, big ideas to the table

  • Manage workload to maximize art team productivity

  • Direct photoshoots & ads for digital & print promotions

  • Work seamlessly with Copy, Account, & Strategy departments

  • Develop visual solutions for brands & new business opportunities

Senior Art Director, Multiple Myeloma Business

Evoke Health, New York, NY | January 2017 - August 2018

  • Partnered with copywriter to deliver cross-channel creative

  • Defined stylistic direction for videos, campaigns, websites, & patient starter kits

  • Prepared & present branded and unbranded creative to clients

  • Conceptualized campaign ideas for pitches & client concept reviews

Senior Designer, Technology

Zocdoc, New York, NY | July 2015 - January 2017

 

  • Collaborated with engineers to develop best-in-class UX

  • Developed award-winning 360 rebrand

  • Teamed with Creative Director to concept, plan, & launch campaigns

  • Copywriting for email marketing & social channels 

Senior Designer, Strategic Communications
Columbia University, New York, NY | July 2009 - July 2015

 

  • Creative direction for student-facing public health initiatives

  • Managed design team, overseeing budget, timelines, & deadlines

  • Develop cohesive visual systems for websites, video, print, & social

  • Art direct photo shoots & videos for public services announcements

  • Design interfaces for desktop & mobile apps

  • Increased sales of dining plans by 17% with new campaign launch

 

Promoted from Designer effective January 2012

 

  • Prepared wire frames for website redesign & mobile apps

  • Managed & supported University identity standards for 14 departments

  • Ensured timely & full execution of marketing projects

  • Worked with production team to maintain high caliber of printed materials  

Creative

Girvin INC., New York, NY | October 2008 - May 2009

 

  • Establish brand & style guidelines for a variety of brands 

  • Executed print collateral from initiation to production: packaging, brochures, & catalogs for hospitality, luxury, & beauty clients

  • Teamed with Creative Director & designers to craft unique identities

     

Graphic Designer

Ogilvy PR Worldwide, New York, NY | May 2008 - October 2008

 

  • Designed graphics for social media, events, & new business

  • Assisted with creative for T.J. Maxx & Food Network accounts

  • Designed identity for COPD account & creative presentations

 

Freelance Art Director

West Lafayette, IN, New York, NY | December 2006 - Present
 

  • Brand consulting & visual identity design for agencies & start-ups

  • Copywriting for social, email marketing, websites, & brand taglines

  • Web design, icon design, & UX wire framing