EDUCATION

 

Columbia University, New York, NY

Negotiation & Conflict Resolution, M.S.

 

Purdue University, West Lafayette, IN

Visual Communications Design, Professional Writing & Publishing, B.A. 

​

LANGUAGES

 

• Fluent in Arabic

• Acquainted in French

 

SOFTWARE SKILLS

 

MAC/PC, Sketch, XD, InDesign, Illustrator, Photoshop, Office, Slack, Teams, Squarspace, Wix

 

ASSOCIATIONS

 

AIGA NY, Type Directors Club

NOTEWORTHY

 

• DTC Perspective Award | Disease Education | Digital, 2018

• Shorty Awards | Health & Wellness | Social 2017

• Clio Awards | Brand Design | Product/Service 2016 

 

EXPERIENCE

​

VP, Creative Director, Advertising

Digitas Health, New York, NY | February 2021 - Present​

​

Promoted from Creative Director effective July 2023

​

Group Art Supervisor, Advertising

Havas, New York, NY | August 2018 - February 2021

​

• Represent agency at client meetings

• Bring strategic, big ideas to the table

• Manage workload to maximize art team productivity

• Direct photoshoots & ads for digital & print promotions

• Work seamlessly with Copy, Account, & Strategy departments

• Develop visual solutions for brands & new business opportunities

​

Senior Art Director, 

Evoke Health, New York, NY | January 2017 - August 2018

​

• Partnered with copywriter to deliver cross-channel creative

• Defined stylistic direction for videos, campaigns, websites, & patient starter kits

• Prepared & presented branded and unbranded creative to clients

• Conceptualized campaign ideas for pitches & client concept reviews

​

Senior Designer, Technology

Zocdoc, New York, NY | July 2015 - January 2017

 

• Collaborated with engineers to develop best-in-class UX

• Developed award-winning 360 rebrand

• Teamed with Creative Director to concept, plan, & launch campaigns

• Copywriting for email marketing & social channels 

​

Senior Designer, Strategic Communications
Columbia University, New York, NY | July 2009 - July 2015

 

• Creative direction for student-facing public health initiatives

• Managed design team, overseeing budget, timelines, & deadlines

• Develop cohesive visual systems for websites, video, print, & social

• Art direct photo shoots & videos for public services announcements

• Design interfaces for desktop & mobile apps

• Increased sales of dining plans by 17% with new campaign launch

 

Promoted from Designer effective January 2012

 

• Prepared wire frames for website redesign & mobile apps

• Managed & supported University identity standards for 14 departments

• Ensured timely & full execution of marketing projects

• Worked with production team to maintain high caliber of printed materials  

​

Creative

Girvin INC., New York, NY | October 2008 - May 2009

 

• Established brand & style guidelines for a variety of brands 

• Executed print collateral from initiation to production: packaging, brochures, & catalogs for hospitality, luxury, & beauty clients

• Teamed with Creative Director & designers to craft unique identities

   

Graphic Designer

Ogilvy PR Worldwide, New York, NY | May 2008 - October 2008

 

• Designed graphics for social media, events, & new business

• Assisted with creative for T.J. Maxx & Food Network accounts

• Designed identity for COPD account & creative presentations

 

Freelance Art Director

West Lafayette, IN, New York, NY | December 2006 - Present
 

• Brand consulting & visual identity design for agencies & start-ups

• Copywriting for social, email marketing, websites, & brand taglines

• Web design, icon design, & UX wire framing