Cello Vello

Naming, visual identity, and packaging for concept ice cream brand revolving around flavors of the Mediterranean. 

Visual Identity

The brand elements rely heavily on Italian typography and a Middle Eastern motif that communicates an upscale ice cream brand for a discerning customer.

Designing the flavors and the package

Chestnut Semolina

Labne Berry Cheesecake

Creamy Persimmon

Lemon Rose Cream

Liquorice Shortbread

Tahini Shortbread Cookie

Walnut and Quince

Pistachio Date Roll

Ad lob