CELLO VELLO

Branding | Strategy, Logo, Packaging

Naming, visual identity, and packaging for a concept ice cream brand centered around flavors of the Mediterranean. 

Cello Vello Ice Cream Lineup

Visual Identity

The brand elements rely heavily on Italian typography and a Middle Eastern motif that communicates an upscale ice cream brand for a discerning customer.

Cello Vello Logo Black and White
Cello Vello Logo Coral
Cello Vello Logo Blue

Flavors and Packaging

Chestnut Semolina

Chestnut Semolina

Labne Berry Cheesecake

Labne Berry Cheescake

Creamy Persimmon

Creamy Persimmon

Lemon Rose Cream

Lemon Rose Cream

Liquorice Shortbread

Nadia Persona
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Tahini Shortbread Cookie

Tahini Carob Cookie

Walnut and Quince

Walnut and Quince

Pistachio Date Roll

Pistachio Date Roll

Ad lob

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Hello Cello Vello