Branding | Strategy, Logo, Packaging

Naming, visual identity, and packaging for a concept ice cream brand centered around flavors of the Mediterranean. 

Visual Identity

The brand elements rely heavily on Italian typography and a Middle Eastern motif that communicates an upscale ice cream brand for a discerning customer.

Flavors and Packaging

Chestnut Semolina

Labne Berry Cheesecake

Creamy Persimmon

Lemon Rose Cream

Liquorice Shortbread

Tahini Shortbread Cookie

Walnut and Quince

Pistachio Date Roll

Ad lob